What is GDPR?
GDPR stands for General Data Protection Regulation; it’s a law that was passed in 2016 that further regulates the way that companies are allowed to collect, store and use people’s personal data.
Why is everyone talking about it now?
Although the law was passed in 2016, it only comes into effect on 25 May 2018, which is why it’s currently such a hot topic.
How will it affect me?
GDPR is actually great news for consumers. It will reduce unwelcome contact from companies you’re not interested in, and ensure that anyone holding your data is taking suitable steps to keep it safe. You’ll have greater control over who holds your personal information and what they’re allowed to do with it, so you can be confident it’s only used in the way you want.
What’s the downside?
GDPR means that even companies you want to hear from, and who you’ve previously received communications from, will need to receive your active consent to send you certain messages. If you don’t want to miss out on hearing about their offers and services, you’ll need to ‘opt in’ to give them permission to contact you after 25th May.
The new regulation does not affect key customer communications; if a company needs to contact you with information about your account/service with them, they will still be able to.
What do I need to do?
Fortunately, it’s not complicated! Most companies will get in touch with their customers and contacts before 25th May to let them know how to ‘opt in’ to their communications. This could be by phone or by letter, or just a quick online form – either way, it will only take a moment of your time. Ours can be found here.
Want to know more? You can read the full policy online here.
I want to opt in
Simply click here and tell us how you would like us to communicate with us.